Color is an essential element in design. It can evoke moods, create emphasis and contrast, and make emotional connections with the audience. Scientists and Artists alike have studied it for centuries and it takes even the best decades to master.

Now marketing color is a different craft all together. The interior paint is a market saturated by female driven advertising. However, CIL Paints has dared to be different. Ultimate Man Caves, a “paint colors for men” collection, attempts to engage the neglected male market. CIL Paints has renamed 27 different colors, changing the mood and the market by the name.  From “Monterey Cliffs” to “Wolfden,” “Fairytale Green” to “Mo Money” the names certainly evoke a different mood.

Although not all of the feed back to CIL has been positive, the line of paints, in my opinion, accomplished the original goal behind the campaign; to be funny. Alison Goldman, a spokeswoman for CIL Paints said the original idea behind the campaign was to “do something hilarious.”  I think they certainly hit the mark with names like “Porcelain Throne” (Pillar) and  “Zombie Apocalypse” (Juliet’s Potion).

See if you can guess the original name with the color and new manly name. The answers are on the side, but don’t cheat! Use the key to check your guesses.

If you’d like to find out more and to check out a photo gallery of some man caves, click here.